The PTPYP is a course initiated, designed and accredited by the German Book Office New Delhi and the Frankfurt Book Fair 2014. While the GBO has in the past co-organized the Publishers Training Programme at IIM –A and continues to organize GLOBALOCAL [an annual exclusive B2B networking conclave for the publishing & allied industry], the Frankfurt Book Fair is known for leading the publishing industry worldwide with its training and development initiatives conducted variously.
German Book Office (GBO), New Delhi is a joint venture of the Frankfurt Book Fair and the Foreign Ministry of the Federal Republic of Germany. Besides promoting German books and the activities of the Frankfurt Book Fair, GBO New Delhi serves as a contact point between the book industry in South Asia, Germany as well as the international book and media industries. Since the beginning of operations in India in 2008, GBO has initiated various projects related to content, publishing and exchange. GBO works with partners across the board, ranging from individuals to international agencies in the sphere of publishing, media, education and digital.
The Frankfurt Book Fair is the international publishing industry’s biggest trade fair – with 7,300 exhibitors from more than 100 countries, around 275,000 visitors, over 3,400 events and around 9,000 accredited journalists in attendance. It also gathers key players from other media, including the film and games industries. Since 1976, the Book Fair has featured an annual Guest of Honour country, which showcases its book market, literature and culture to attendees in a variety of ways. The Frankfurt Book Fair organises the participation of German publishers at around 20 international book fairs and hosts trade events throughout the year in major international markets. The CONTEC and STORYDRIVE conferences have both become established meeting places for the industry. The Frankfurt Book Fair also leads the way with training and development programmes like the St. Gallen Publishing Programme among others. The Frankfurt Book Fair is a subsidiary of the German Publishers & Booksellers Association.
Is a 2 day training programme tailored to deliver a comprehensive taught course module, integrating practice and group activities, and comprising national and international experts expanding on digital trends, media & marketing strategy, DRM solutions among other topics pertinent to the publishing and allied industries.
The most talked about trend relates to digital today. Find out what then are the cutting-edge breakthroughs in this domain and get inspired.
Specifications on developing digital products like Apps, Video, Mobile, eBooks
Find out what DRM is, how it works and what the future holds
All about brand extension & expansion strategies, Social Media, Merchandising and e-commerce
What is the experience of transforming a book into a motion picture and what are the licensing know-hows to be kept in mind?
With new market behavior challenging age old practices, what does it bode for the current marketeers? How do they cope with it? What will be the tactics and tools?
The requirements and costs of the publishing process, printing and distribution options, promotions etc.
The one week Management Development Programme held at IIM Ahmedabad’s campus is specially designed for CEO’s and senior managers within the publishing sector and affiliated industries keeping in mind their busy schedule. The publishing course also caters to international publishing professionals who want to develop a better understanding of the Indian publishing industry.
The publishing course provides industry leaders the opportunity to learn about market mechanisms prevalent in the publishing industry, imparts new business strategies in order to face the challenges of tomorrow and offers leaders a platform to exchange views and experiences with their peers in a friendly environment.
Designed and taught by the IIM Ahmedabad faculty and global industry experts, the publishing course looks to combine class room learning with real world experience while all along focusing on the publishing industry through case studies specially prepared on the publishing industry.
The subjects covered by the management development programme for publishers include:
- Strategy and business environment
- Customer and corporation
- Leadership and change management
- Innovation, IPR and protection
- Financial management and control
The Student Handbook with all the necessary information for this year’s Publishers Training Programme can be downloaded from here: click here.
In future, the German Book Office and IIMA intend to have multiple management courses for the publishing industry targeted at publishing professionals across various career levels and functional areas.
Our Programme Leaders are area experts drawn from the trade itself. Nationally and internationally renowned subject experts with extensive experience will make this training programme a distinct one adding to exclusivity of the course itself.
Young Professionals programme Faculty
Creative Engineer, DiPubli, Germany
Carolin Ulrich is a creative engineer who holds a university degree in print and media technology. Work experience at a media company, an app agency and a startup provided her with multi-faceted knowledge of the publishing industry. Carolin is based in Berlin where she takes on various projects in the field of digital publishing.
Senior Sales Manager, IPR License, UK
Martin Jack is Senior Sales Manager for IPR License, the official rights and licensing solution of Frankfurt Book Fair. He has over eight years’ experience in international sales in academic publishing with Taylor & Francis, having lived and worked in England, Singapore, China and Japan. Martin has extensive knowledge and experience in selling to libraries, institutions and academics across a range of global contexts, and is now responsible for global revenue-generating activity for IPR License, based in London.
CEO, SAGE Publications India Pvt Ltd
Vivek Mehra is currently the Managing Director and CEO of SAGE Publications India Pvt Ltd, a chair he has occupied for the past 12 years. Besides a B.Sc. from SUNY, NY and an MBA from Columbia University NY, he holds a PG Certificate in Intellectual Property Law and a PG Diploma in International Business Law, both from the University of London.
Managing the future in cooperation with IIM- Faculty
Prof. Arvind Sahay
Prof. Arvind Sahay has special interests in the field of high tech marketing, pricing, international business and marketing strategy. He has published many articles in refereed international journals and has written 21 cases. He was awarded the University wide Outstanding Dissertation Award at UT, Austin for his Ph.D. thesis and is also the recipient of the Innovation in Teaching Award at LBS.
Prof. Mukund R. Dixit
Prof. Mukund R. Dixit has been teaching at IIMA since 1981. His teaching, research and consulting areas focus on Corporate and Competitive Strategies, Taking Charge and Leading Strategy, Innovation and Knowledge Management and Case Method of Learning. Additionally, he has been a member of the Board of Governors of private and public sector undertakings in India.
Dr. H. Anil Kumar
Librarian and Head NICMAN, IIMA
Dr. H. Anil Kumar has a doctoral degree in Library and Information Science from the M.S. University of Baroda, India, and Master’s and Bachelor’s degree in Library and Information Science from Bangalore University. He has two decades of professional experience gained in nationally reputed institutions. Dr. Kumar is the President of Management Libraries Network. He is also a course in-charge
Prof. Piyush K. Sinha
Dr. Piyush Kumar Sinha is a faculty member in the area of marketing and retailing, as well as the chairperson of the Centre for Retailing at IIMA. He has more than two decades of academic and industry experience. Dr. Sinha has consulted companies in the areas of retail efforts, service management, marketing strategies and marketing communication
Prof. Shailesh Gandhi
Prof. Shailesh Gandhi has more than 28 years of experience in consultancy, industry and academics. He specializes in accounting, management control and performance measurement and management. His research interests and publications are in developing financial and non-financial performance measurement tools, accounting issues and impact on financial reporting and governance.
Prof. T.V. Rao
Chairman, T V Rao Learning Systems Pvt. Ltd. & Adjunct Professor, IIMA
Dr. T. V. Rao is currently Chairman of T V Rao Learning Systems Pvt. Ltd. and Adjunct Professor, IIMA. He was Professor at the IIMA for over 20 years. Dr. Rao has worked as a short-term consultant to UNESCO, Ministry of Health, Indonesia,
National Entrepreneurial Development Association, Malaysia and the Commonwealth Secretariat, London.
INDUSTRY EXPERTS - Faculty
Writer & Independent Publishing Consultant
Akshay Pathak loves a good story: to read or to listen or to tell. He also loves and is active in theatre. He was active as a journalist for various daily papers cultural and trade journals like the Boersenblatt, die Tagezeitung, Zeitschfrift fuer Kulturaustausch, Business Standard, The Hindu, Himal, Open, Outlook, among others. His essays have appeared in some anthologies as well. He has had wide experience in cultural management and market studies (especially world trade). He has worked for Goethe-Institut India, the Biennale Bonn, Na¬tional School of Drama, New Delhi, and Pro Helvetia, New Delhi. He was most recently the Director of the German Book Office, New Delhi, an office of the Frankfurt Book Fair. He is currently an independent publishing consultant. Apart from giving regular lectures and talks, he is also working on his first book.
Partner, Sai Krishna Associates
Ameet Datta is an IP litigator with specializations across the media & entertainment industry, licensing, content aggregation & acquisitions, film production and licensing, music licensing. Ameet has advised leading industry clients ranging from media houses, broadcast sector clients, artistes / talent. Ameet’s litigation 15 years as an IP lawyer has included strategizing & leading various innovative IP protection and enforcement litigations including securing Anton Piller orders, John Doe orders, India’s first internet streaming order against cable operators, first texture trade mark case. Ameet also specializes in data security, trade secrecy litigation and advice, especially in relation to the employer-employee relationship, format rights, defamation, right of publicity, Information Technology Act, 2000, and other related areas.
Over the last four years, Ameet has engaged in policy reform around the copyright sphere and is part of the Policy Reform, Advocacy & Development Group at the Firm.
Ameet has been ranked as a recommended lawyer for IP Litigation as well as telecoms, media & entertainment by ‘PLC- Which Lawyer’ & Legal 500 as a recommended lawyer for IP litigation. Chambers & Partners lists Ameet as having an impressive IP litigation practice, with sources singling him out as ‘a very strong copyright lawyer in the country today’
VP- Sales, Penguin Books India
He began his career in publishing in ’92 as a bookseller with Landmark bookstores, based in Chennai. He joined Penguin Books in ’97 as a Sales Representative for South India and is currently a Vice President in the Management Team at Penguin Books, responsible for Sales. During the course of his career with Penguin, besides managing sales and distribution for Penguin’s portfolio of Publishers, he has project managed Penguin India’s first Website, its Mobile Application and its unique Distribution MIS, the Advantage Program. He is also responsible for Penguin India’s Digital Strategy, including publishing, distribution and sales of digital properties globally, across channels and partners.
He is a graduate from the University of Madras, has studied publishing from Stanford University and has completed a mid-career senior management programme in General Management from IIM Ahmedabad.
Ananth is deeply passionate about books, is a dog lover, respects nature and wildlife and believes animals can teach us a lot more than humans can. He is also a professional photographer and has done many personal and professional projects, one of which, on publishing, called Calcutta: Walking in the City, can be seen on www.ananthpadmanabhan.com.
He is married to HemaliSodhi, who heads Marketing and Corporate Communications at Penguin Books. They live in Gurgaon with their Labrador and two Boxers.
Dahlia Sen Oberoi
Co-Founder & Partner, Sen-Oberoi Attorneys-at-Law
Dahlia Sen Oberoi is a Law Graduate from the Campus Law Center, University of Delhi and was enrolled in the Bar in the year 1992. Co-founder and Partner of the Law Firm, Sen-Oberoi Attorneys-at-Law, Dahlia has been specializing in Intellectual Property Law for more than twent one years now. Anti-Counterfeiting and Anti-Piracy operations are her forte and besides Intellectual Property related matters, Dahlia also specializes in Defamation and Right to Privacy cases. In her role as the legal representative of the Indian Publishing Industry, Dahlia has declared war on the pirates and has successful programs running in major cities of India attacking printing and sale of pirated copies of bestsellers.
Dahlia has been engaged as a specialist intellectual property consultant by leading Indian companies and has also been advising the Indian Government on intellectual property issues. Dahlia has been advising the Indian Entertainment Industry on copyright issues and has represented many Indian artistes in Court. Over the years she has had the opportunity of being Counsel in litigation evolving in landmark decisions and has appeared in Courts all over India in trade mark, copyright, patent and design infringement/passing off matters; besides defamation and right to privacy matters. Dahlia is an active member of the Alternative Dispute Resolution Committee of the International Trade Mark Association (INTA).
She is a poet and a song writer (and hence copyright is an issue close to her heart!), with many published songs to her credit. A trained Kathak dancer having performed several times, she is also writing her first book.
Publisher, Tara Books
She has written over a dozen books for children and adults. Considered one of the most original and creative voices in contemporary Indian publishing, she has pursued her interest in exploring and experimenting with the form of the book and its status as a revered cultural object. Several of her children’s books have won major international awards.
She was an academic by training before she moved into publishing with Tara Books- an independent publishing house of prominence – and her research focus was on comparative literature. She continues to pursue her interest in exploring and experimenting with the form of the book and its status as a revered cultural object.
Founder & Chief OktoMind at Oktobuzz
In a short span of seven years, he has emerged as an expert on digital marketing and social media in India. Mr Majithia is currently in the process of establishing his new venture, OKTOBUZZ, a start-up that will seek to challenge the existing dynamics of digital marketing and will also consult companies to create impactful marketing Campaigns. Realising the critical role of an internal digital & social media team for corporates, Hemal will also be assisting companies & traditional media agencies to incubate their digital teams in-house. In his previous stint, Hemal had initiated & headed the business of the social and digital media division of ThinkWhyNot Integrated Communications where he worked with some of the bestselling books in India like the Shiva Trilogy, The Bankster, Chanayas Chant, the Devotion of Suspect X & more. He loves talking about Cinema, Ground Breaking Technology, Augmented Reality, Company Cultures, Human Capital & Travel. Overall he strives to create Remarkable Work that Works.
VP, Strategy & Planning, Infibeam
In his current role, he handles the strategy and operations at Infibeam. Prior to Infibeam, he worked as an investment banker with JP Morgan and in a technology profile with Qwest Communications. Being an Entreprenuership enthusiast Manu had also co-founded NCoreWebservices, where he also served as it COO.
Manu is an alumnus of Red McCombs School of Business at University of Texas, a management graduate from IIM- Ahmedabad and a technology graduate from IIT- Kharagpur.
Director, Simon & Schuster India
He is presently the Director: Sales & Marketing at Simon & Schuster India. He is about to complete 20 years in the Indian book publishing industry.
Having set up S&S India in New Delhi, he is involved in every process and running of this prestigious global publishing house. As an industry veteran, he also has the experience of having started his own venture – Rave Media. With his stints at the leading publishing houses in India, Rahul Srivastava is our industry expert for the session on Strategy: Mergers & Acquisitions.
Founder & Director, Think Whynot
He is an HR trainer, a Dotcom Survivor, to whom advertising was a pleasant accident. He plays the role of an evangelist for ideas, advertising and otherwise, while keenly dabbling in strategy &creatives. He loves mountains, T-shirts, reading everything from history to world politics and above all, this 24×7 excitement called Think WhyNot.
With Shiva Trilogy, this agency created the biggest case study in the Indian publishing industry. Thereon establishing itself as the only agency focused on ‘innovative & unconventional’ marketing of books. Subsequently they followed it up with record breaking case studies for leading publication brands like Westland, Penguin, Rupa& Hachette.
She is a writer, publisher, feminist and historian. She began her publishing career at the production department in Oxford University Press and later went on to become an Editor. Later, she taught a professional course in book publishing at the University of Delhi. In 1982, she joined Zed Books, London, and helped set up their Women and Gender list, before returning to Delhi in 1984 to co-found Kali for Women, India’s first feminist publishing house. Butalia is now the Publisher of Zubaan Books, which she founded in 2003, and which is an imprint of Kali. One of her books, The Other Side of Silence, is one of the most influential books in South Asian Studies in the past decade, which won the Oral History Book Association Award in 2001. She was also awarded the Nikkei Asia Award for Culture in 2003, both for her book and for her work with women, women’s writing and publishing. Her writing has appeared in several newspapers including The Guardian, The Statesman, the Times of India and several magazines including Granta, Outlook, the New Internationalist, India Today and Lettre International, Berlin
Young Professionals Programme
Mr. Amit Kumar
Mr. Aritra Ganguly
Mr. Chitresh N. Bhatt
Mr. Debashish Subudhi
Mr. Dhruv Gupta
Mr. Manoj Kumar Sharma
Mr. Praveen Kumar Sinha
Mr. Rahul Agarwal
Mr. Rajesh Dey
Mr. Saurabh Chandrasekhar Garg
Mr. Siddhartha Jagannathan
Mr. Sumanth Bajaj
Ms. Amrita Talwar
Ms. Ananya Bhatia
Ms. Anuradha Das Gupta
Ms. Anuradha Mukherjee
Ms. Bidisha Srivastava
Ms. Manisha Mathews
Ms. Mitia Osman Tisma
Ms. Monika Negi
Ms. Payal Malhotra
Ms. Priyadarshini Bhattacharya
Ms. Rashi Mall Bhambri
Ms. Sangeeta Das
Ms. Shilpa Saxena
Ms. Shreya Lall
Ms. Supriya Das
Joeanna R Fernandes
Kshiti Bhanu Singh
Managing the future in cooperation with IIM
Leonard Jensan Fernandes
Naresh Kumar Khanna
Sameer Suresh Mahale
Shabnam Sudha Srivastava
Shantanu Ray Chaudhuri
Suresh Goyal, Director
Anil Kumar Pandey
Dr. Devashree Chattopadhyay
Alaham Anil Kumar
Anil Kumar Shah
Chandra Sekhar Ramachandruni